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FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty.
The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world around the brand — where beauty, materiality and product interact within the same composition.
The project was developed as an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency.
My role: Creative Direction, Art Direction & Visual Development.
Tools: Seedream 5 Pro, Nano Banana Pro 2, Kling AI, CapCut.
Love this!
Thank you so much! I’m really glad you liked it.😍
this is so stunning, i love the simplicity.
Thank you! I really wanted to keep the visual language minimal and let the texture and materiality speak for themselves.😊
Rendering the packaging like it's carved from the product itself is a neat trick, it makes the texture argument without needing a single word of copy. Curious how much back and forth it took between Seedream and Kling to get that consistency across the whole set.
Thank you! That was exactly the idea making the packaging feel almost sculptural, so the texture could communicate without relying on text. The process was quite iterative: I developed the key visuals in Seedream and then used Kling to translate them into motion, refining the...
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I loved this project so much, what do you think? I would love to hear the feedback of the community!
Love this!