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FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty.
The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world around the brand — where beauty, materiality and product interact within the same composition.
The project was developed as an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency.
My role: Creative Direction, Art Direction & Visual Development.
Tools: Seedream 5 Pro, Nano Banana Pro 2, Kling AI, CapCut.
Love this!
this is so stunning, i love the simplicity.
Rendering the packaging like it's carved from the product itself is a neat trick, it makes the texture argument without needing a single word of copy. Curious how much back and forth it took between Seedream and Kling to get that consistency across the whole set.
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Awesome Video
Wanted to share a little behind-the-scenes of my process on this one.
I started by building the animation/previs in Blender so I could control the camera, movement, timing, and composition first. From there, I used reference images and AI rendering with Seedance 2.5 / Higgsfield to push the final look while keeping the original animation intact.
I’ve been experimenting a lot with combining traditional 3D workflows with AI instead of relying on AI to figure out everything from scratch. It gives me way more control and usually saves a ton of trial and error.
Also, I'm able to change characters, sets, and look and keep the same camera movements or change them a little if u need, but it makes it easier
If anyone has questions about the workflow, tools, prompts, or setup, feel free to reach out. Always happy to talk process.
Good