Complete design, development and ongoing technical management of a WordPress and WooCommerce online store specialising in luxury home décor products.
My Role
As Owner and Director of InHouse Web, I managed the project from concept through to launch, overseeing the website development, visual design, product creation and eCommerce functionality.
Project Scope
Complete WordPress and WooCommerce website development
Website layout, design and responsive optimisation
Product artwork, graphic design and marketing visuals
Product creation, image preparation and catalogue management
WooCommerce product categories, variations and pricing
Payment gateway and checkout configuration
Google Merchant Center and Meta catalogue integrations
SEO implementation and product optimisation
Hosting, performance optimisation and technical troubleshooting
Ongoing website maintenance, updates and eCommerce management
Technologies
WordPress, WooCommerce, Elementor, PHP, HTML, CSS, SEO, Google Merchant Center and Meta Commerce Manager.
Project Outcome
Delivered a fully functional, branded eCommerce platform with an extensive product catalogue, integrated online shopping functionality and ongoing technical support.
The project demonstrates my ability to manage an eCommerce website from initial development through to daily operations and long-term maintenance.
Which design feels more professional and trustworthy for a B2B company?
A recent website redesign for Ecoaera, a UK-based IT asset disposal company. We transformed their existing site into a modern B2B website with improved UX, stronger service pages, and SEO + AI optimisation.
Designed for people who want the journey to feel as good as the destination.
Created a premium travel website concept for Wanderly, combining cinematic imagery with an editorial-style digital experience.
The goal was to make the website feel less like a typical travel booking platform and more like a luxury travel magazine you can interact with.
What I focused on:
• Premium travel brand direction
• Cinematic hero experience
• Editorial typography
• Destination and experience cards
• Strong visual storytelling
• Clear booking-focused CTA
• Social proof and traveler ratings
• Responsive web layout
• Luxury hospitality-inspired UI
The design uses warm neutrals, deep shadows, soft typography, and immersive imagery to create a sense of escape before the user even starts planning the trip.
Designed with a strong Figma + Framer-style approach, focusing on visual hierarchy, interaction, and conversion.
The Problem: Beautiful physical café spaces often lose their premium feel online when their digital grid and generic brand marks don't match the in-store hospitality experience.
The Solution: A cohesive, custom word mark and unified visual system that bridges the gap between their physical storefront and digital presence. The goal was to build a mark that feels welcoming, premium, and instantly recognisable at a glance.
Deliverables:
• Custom word mark & responsive brand icon
• Unified typographic and colour system
• Digital touchpoint strategy (Instagram grid)
• Physical brand applications (Menu, signage, and apparel)
(Concept redesign for Cafe De Casa — Unsolicited / Not affiliated)