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Cafe De Casa — Visual Identity System
The Problem: Beautiful physical café spaces often lose their premium feel online when their digital grid and generic brand marks don't match the in-store hospitality experience.
The Solution: A cohesive, custom word mark and unified visual system that bridges the gap between their physical storefront and digital presence. The goal was to build a mark that feels welcoming, premium, and instantly recognisable at a glance.
Deliverables:
• Custom word mark & responsive brand icon
• Unified typographic and colour system
• Digital touchpoint strategy (Instagram grid)
• Physical brand applications (Menu, signage, and apparel)
(Concept redesign for Cafe De Casa — Unsolicited / Not affiliated)
Available for new brand identity projects
That apron mockup is so clean. Really love how warm and premium this whole system feels, fits a cafe perfectly.
Really appreciate it! Building that welcoming, premium vibe was the main focus for this identity. Thanks for noticing the apron detail!
Great visuals man
Really appreciate that! I could only fit 4 images in this quick post, but I’ll be uploading the complete case study to my profile shortly with all the extended brand touchpoints.
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