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Cafe De Casa — Visual Identity System
The Problem: Beautiful physical café spaces often lose their premium feel online when their digital grid and generic brand marks don't match the in-store hospitality experience.
The Solution: A cohesive, custom word mark and unified visual system that bridges the gap between their physical storefront and digital presence. The goal was to build a mark that feels welcoming, premium, and instantly recognisable at a glance.
Deliverables:
• Custom word mark & responsive brand icon
• Unified typographic and colour system
• Digital touchpoint strategy (Instagram grid)
• Physical brand applications (Menu, signage, and apparel)
(Concept redesign for Cafe De Casa — Unsolicited / Not affiliated)
Available for new brand identity projects
That apron mockup is so clean. Really love how warm and premium this whole system feels, fits a cafe perfectly.
Really appreciate it! Building that welcoming, premium vibe was the main focus for this identity. Thanks for noticing the apron detail!
Great visuals man
Really appreciate that! I could only fit 4 images in this quick post, but I’ll be uploading the complete case study to my profile shortly with all the extended brand touchpoints.
Love this
Appreciate it! Glad the vibe connected.
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