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A new visual identity for Afri/Escape :D
I built the identity around Africa’s wildlife, landscapes, and spirit of movement. The logo combines a lion, elephant, and rhino to form the map of Africa, while the airplane and travel trail represent exploration, freedom, and journeys across borders.
The project includes:
• Logo mark
• Custom wordmark developed from the Selmon typeface
• Brand icons and patterns
• Landscape-inspired color palette
• Digital and environmental applications
The colors were inspired by African sunsets, dry grass, sand dunes, forests, and open landscapes.
You can check the complete branding on my contra work section.
Strong branding concept. The logo idea and African-inspired visual elements come together nicely.
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