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Took a WebGL fabric physics simulation and pushed it to the absolute limit.
Built a complete visual concept for a Peptides brand around it. Pure interaction, zero boring static layouts. Let's go!
Pushing fabric physics that far for a peptides concept is a strong choice. The quiet editorial layout lets the motion carry the brand instead of competing with it.
Spot on !
The way the peptide vial catches light as it rotates is doing a lot of the storytelling here, no static shot could pull that off. What was the trickiest part of getting the fabric physics to feel real instead of just bouncy?
Interaction carries it because the concept is one object on screen. Curious where you'd draw the line once a catalogue of twenty SKUs has to live in the same system.
Using fabric physics as the core of a brand concept rather than just a visual effect is such a smart move. The way it makes the science feel tangible is exactly right for a skincare brand.
Using fabric physics as the core of a brand concept rather than just a visual effect is such a smart move. The way it makes the science feel tangible is exactly right for a skincare brand.
Peptides is a smart category for this, the physics gives the science something concrete to visualize instead of another dropper bottle render.
fantastic..
Under the fabric sim the nav is a lab register - Pipeline, Compounds (22), Data Portal - and the product reads PEPTIDE-097 BATCH.04. The spectacle is sitting on a catalogue.
Well done man, how did you come up with the idea actually?
Looks great !
waowww 👍
fabric sim for a peptides brand, did not expect that
Love this, can this run smoothly on mobile?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Nice work
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Now opening 2 spots for October.
Great work on this