Concept ad redesign focused on visual hierarchy, clarity and stronger visual impact.Concept ad redesign focused on visual hierarchy, clarity and stronger visual impact.
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What happens when propaganda designed to erase the self gets pointed at the self instead?
Soviet propaganda spent 70 years trying to erase the individual soul in favour of the collective machine. I pointed that exact visual language at the thing it was built to suppress.
Good framing. For the YC list, I'd pick sites where the hero names the category but not the product, because that is where positioning beats layout. Curious whether the fix you land on most is copy or visuals.