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AUREN – Luxury Fragrance Brand Identity
AUREN is a niche fragrance brand inspired by the quiet beauty of nature, light, and memory. The concept explores the emotional connection between scent and personal experiences, translating invisible atmospheres into a refined visual identity.
The branding direction combines elegant typography, warm earthy tones, editorial aesthetics, and a timeless visual language to create a distinctive luxury fragrance identity.
The goal was to create a sophisticated and memorable identity that reflects understated luxury, emotional storytelling, and the timeless character of niche perfumery.
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36 voted
90%
4 voted
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Closed
Both are strong. I lean towards the dark version, because the orange accent on the italic "guess." pops and the profile portrait gives it a more editorial, confident feel. The navy one reads a bit more corporate, which could suit a more conservative audience. Nice exploration!
