I had my fingers touch quite literally every piece of this brand.
After wrapping the full brand story, visual identity, website, way-finding signage, and print collateral for Spa Soleá, I had the chance to photograph the space and bring the visual world to life through imagery.
Sharing a few of my favourite shots here, and the full project if you want to see how it all came together!
touching every piece from identity to wayfinding to the photography is where brand systems actually become brands. the photo step is the one most studios skip and it is usually why the identity never feels like it lives in a real space.
A self-initiated identity exploring custom lettering, sensual art direction and a refined visual system across packaging, editorial and digital applications.
Currently open to freelance and remote collaborations in branding, music, fashion and culture.
Visual Identity · Art Direction · Logo Design · Campaign Design
Les comparto una serie de 4 fotografías que capturé recorriendo distintas iglesias de Buenos Aires, explorando la solemnidad y el misticismo de sus interiores.
Trabajar en espacios sacros de baja iluminación representó un hermoso desafío técnico. Para esta serie, me enfoqué en el revelado y la edición digital en Adobe Lightroom Classic, buscando equilibrar las sombras profundas, rescatar las texturas de la arquitectura y acentuar el dramatismo natural de la luz filtrada por los vitrales.
La fotografía de arquitectura en claroscuro tiene esa capacidad de narrar el silencio y el paso del tiempo. ¿Qué les transmite esta atmósfera?
📩 Disponible para proyectos de fotografía, revelado digital, dirección de arte y contenido visual.
KARMAE is a contemporary fragrance house exploring the relationship between scientific precision and sensory experience. ASTER was developed as the softer side of the brand, combining a restrained visual identity with tactile materials, frosted glass, muted metallics and considered packaging details.
The goal was to create a cohesive brand experience where the identity, product and packaging feel like natural extensions of one another. Alongside the branding and packaging, I also developed the product visuals and final 3D renders in Blender.
A more in-depth look at the concept, design decisions and final applications can be found in the full case study.
Long story short, I really enjoyed bringing this one to life, especially exploring how material contrasts and subtle details could give ASTER its own character while keeping it connected to the wider KARMAE brand.