Which layout would you send to print? Same car, two ways to build the page. One works on cream: v...Which layout would you send to print? Same car, two ways to build the page. One works on cream: v...
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Which layout would you send to print?
Same car, two ways to build the page.
One works on cream: vertical name running up the left margin, travertine walls and hard daylight through the frames, interior details stacked along the bottom edge, everything breathing.
The other works on black: hero frame filling the top left, wheel and tail light cropped tight beside it, cabin and seats below, the name sitting last in the corner like a signature.
One reads as an editorial spread. The other reads as a dealership wall. Which one sells the car? 👇
#brandconcept #automotivedesign #artdirection

4 voted

67%

Novaire Dark Grid

2 voted

33%

Novaire Light Grid

6 votes

Closed

Prem's avatar
Light one looks more clean, well great job Nikola!🤝
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