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A short case study for SG Connect, a smart energy app I designed.
good one
Love that the energy flow indicators (grid vs battery) are so legible at a glance — that's usually where dashboards get cluttered. Did you user-test the color coding with actual homeowners or was that based on existing energy-app conventions?
The network for creativity
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We all want @Contra HQ to have a mobile app, right? This is how I would approach it! 😉
Great work
When creating the identity for TATA Arquitetura, my goal wasn't just to design a logo, it was to translate the way Tata creates spaces.
Her work blends modern art, boho influences, and natural materials into environments that feel personal, warm, and full of character. I wanted the brand to express that same feeling.
The visual system was built around modular shapes that connect, separate, and recombine, just like the objects, textures, and elements that come together to shape an interior. Every piece has its own role, but together they create something unique.
This project is a reminder that the strongest identities don't simply decorate a business, they reflect the way it thinks, creates, and connects with people.
Originally conceived for a completely different space, this identity found its true calling and repurposed for Asymptote a conceptual quantitative speculation firm and strategic think-tank.
Built around the mathematical interplay of the integral symbol (∫) and π, the system bridges the fluid tracking of volatile macro trends with the unyielding, foundational parameters of quantitative science.
A masterclass in transforming abstract mathematical logic into a premium, structure-led visual identity system.
How mindful gradients are they! 👌👀
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