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The whole is more than the sum of its parts.
A great website is useless if it's not aligned.
Branding, website, and marketing must be aligned.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Which label direction would you have chosen?
These are two routes I explored for a refillable cleaning products brand. The brief had two clear goals: make the brand more recognizable on the label, and introduce scent-coded colors so customers could actually tell products apart at a glance.
The difference:
Contained: the label content lives inside a bold border in the brand's primary color, making it more eye-catching. The scent name sits large at the bottom.
Open: the label is wider, cleaner, more minimal. The scent name sits just below the logo.
Which one works best for you and why? Vote below and once the votes are in I'll reveal which direction the client chose. 👇🏽
14 voted
20%
55 voted
80%
69 votes
Closed
The Lucra Brandbook
The brandbook is the least glamorous deliverable and the most important one.
It's the document that makes every future decision faster, the one a new hire, a freelancer, or an internal marketing team can open and immediately know how the brand should look, sound, and behave. Good brand work isn't just a nice logo. It's a system someone else can run without you in the room.
A look inside a recent brandbook.
PoW - https://contra.com/studioduo
Let's talk about your brand identity and Website design needs
Schedule a 15min Discovery call here https://cal.com/digitalforus/15min?overlayCalendar=true
Love the Colors!
Olera · Branding
We built Olera's identity around a single idea: science and nature as one force. The wordmark is set in a serif, a deliberate choice to bring sophistication and heritage into a category often dominated by cold, clinical sans-serifs. Its stroke varies in weight along each letter, thick to thin, echoing the organic, hand-grown nature of the açaí seed at the core of the brand. Deep in the Amazon, this is where the story starts, and where the palette, textures, and typography all point back to. Earthy greens, organic motion, and a mark that reads both clinical and rooted. Beauty as regeneration, not extraction.
Follow the story at instagram.com/oleraskincare
Nice work 🙌