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another clip from my new youtube video! 🎥
(link: https://youtu.be/XVF-oEVG0jM)
before designing a logo, choosing colors, or opening anything, you need to understand the product itself.
what does it do? who is it for? what problem does it solve? and why should anyone care?
these questions might seem obvious, but the answers shape every decision that comes afterward.
fantastic insight, will be tuning in!
• 1h
100% agree! Strategy first, design second! Great insight! 🔥
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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One brand, three different directions.
Sharing some of the logo exploration for Ordinal Partners.
Visually appealing 🔥
Another set of mockups for Bakedwell
Forest green and mustard with the two bakers in flat illustration is a warm, confident pairing, and the cards read clearly. Contrarian take: the illustrated pair is the strongest asset here, stronger than the wordmark. If I owned BakedWell, I would put those two on the bag and the window and let the logo go smaller.
A useful way to evaluate a brand identity: place the business card, packaging, and social posts side by side.
Do they feel like they belong to the same business—even when the logo isn’t prominent?
That’s what I look for in a visual system. Typography creates hierarchy. Color builds recognition. Patterns and layout give the brand a character that can carry across different formats.
For business owners reviewing a new identity, ask your designer to show how it works in the places your customers will actually encounter it. Those applications can reveal more than a logo presentation alone.
Which touchpoint is hardest to keep consistent in your brand?
That's great visuals and motion graphics Great job Mohammed