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Branding for Crahhy [Part 2]
Crahhy is a specialty coffee brand rooted in the relatable human psychology of coffee cravings.
This set of branding includes a barista uniform apron, social media post and story assets, a business card, and mobile app UI.
Designing the brand identity for Crahhy was quite challenging, but I think that I carried the minimal-plus-chaotic concept quite well.
Check out the full case study here.
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Smooch is live on the App Store 🥹
It started in January. My partner and I were planning trips for March and May, and suddenly realised we’d forgotten a movie we wanted to watch and a new Korean place we wanted to try. Big plans: fine. Small ones: gone.
So I built us a shared space for all those “we should try this someday” ideas. You save them together, drag one onto a day, and it becomes an actual plan.
I made it on my own: product, design, the build with Lovable, the website and the blog - Framer. 60 builds, a few App Store rejections, and one timezone bug that sent us to squash at 2am instead of 2pm xD
And there are no photos inside, just Smooches characters. Because who calls their person by their actual name anyway? (or it's just me there, huh)
The whole story is in the case study 🦄
That furry hand holding the phone is a scroll-stopper. These characters would be so fun animated, even just a little wiggle when a wish turns into a plan. Huge congrats on the launch.
