Check it out (https://contra.com/p/FWMbFPmA-washi-sushi-branding-hasnain-toor) Washi: A Comprehen...Check it out (https://contra.com/p/FWMbFPmA-washi-sushi-branding-hasnain-toor) Washi: A Comprehen...
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hasnain toor
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Check it out Washi: A Comprehensive Brand Identity
Washi is a full-scale branding project designed to showcase a strategic, end-to-end design process. Built entirely from scratch, this project allowed me to bridge the gap between creative theory and professional execution.
The project encompasses a complete visual ecosystem, including:
Brand Strategy & Semiotics: Defining the brand's core mission and psychological impact.
Visual Identity: Custom logo design and comprehensive brand guidelines.
Digital Presence: Strategic UI/UX design for a cohesive user experience.
Physical Touchpoints: Packaging and uniform designs, optimized for real-world production.
Utilizing a multi-software workflow, Washi demonstrates my ability to maintain brand consistency across diverse platforms and mediums.
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