Partnered with SaphoBio, a San Francisco based biotech company developing next-generation microbiological testing, to design their branding, logo, and website.
The goal: translate complex science into a clear, credible, investor- and client-ready experience, enabling stronger conversations with pharmaceutical partners.
This is a prime example of how strategic design functions as a tool for communication. By simplifying the visual narrative, you’ve given their team a much stronger platform for those critical pharmaceutical partnerships. Excellent execution on the logo and site!
Pinch is a concept brand for a mid-high salt line made to live on the counter, not in the cupboard. Five flavors, five two-color tins, one refillable keepsake people leave next to the bar cart.
I built the full identity: wordmark, lid lockups, hand-stamped pattern system, tone of voice, and art direction.