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exploring wordmark animation - which one works best with the symbol?
tough choice, but i really find myself drawn to 4 & 7–– they may feel a bit opposite, with 4 being a bit more intense, but i think both feel friendly, sleek, & natural alongside generally being engaging. also a big fan of 6, the wipe effect goes so nicely with the font selected.
I was leaning towards #8 but since you mentioned #7 is good IMO also, not really a fan of #4 honestly.
heard, it's one of the more exclamatory-feeling of the lot you've got!–– very bold, but in retrospect, i do think choosing it does reveal a symptom of gen-z's lens on needing to feed into the internet's sort of 'attention economy' (ie. what feels most loud tending to win...
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One tiny detail.
FX on or FX off?
Sometimes a few subtle glows make a UI feel premium. Sometimes they just add noise.
Which one would you ship? 👇
6 voted
9%
60 voted
91%
66 votes
Closed
The soft glow brings out the glass effect in the FX on giving it a classic look
Brand in a Week - Children's Media Brand Identity
Iniminimo is a new generation of personalised children's media - a platform that places the child at the centre of the story. Instead of watching other characters, children become the main character in their own personalised animated music videos, built around real-life milestones and routines.
The challenge: bold and playful enough to delight toddlers, modern and thoughtful enough to earn parents' trust. Expressive illustration, vibrant colour, friendly-but-not-childish typography - exciting without being overwhelming. Nothing generic. Nothing toy-like.
Delivered in five focused days - from strategy to complete brand world - the result is an identity as joyful and full of heart as the platform it represents.
So cute 🥰
Hello, meet my Character name is [BOLI].
What started as a simple character sketch became an entire visual world.
For this challenge, I designed an original mascot with its own personality, custom wordmark, signature color palette, and a complete identity system that stays consistent across posters, stickers, packaging, and social media.
The goal wasn't just to create a cute character—it was to build a mascot that feels like it belongs to a real brand and can live across endless applications without losing its identity.
Created entirely in Recraft Studio using Exploration Mode, Vector, and reference workflows to keep every design on-model.
https://www.recraft.ai/project/35ea36f7-8c40-48dc-b5de-1006c4daf9c3
I'd love to hear what you think!
#Recraft #Contra #MascotDesign #BrandIdentity #CharacterDesign #GraphicDesign #CreativeChallenge
BOLI looks like if a cotton candy got feelings 😭 That pink + green eyes combo is so striking. "Simple sketch to entire visual world" is exactly what a good mascot should do 🔥
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