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Taste Test
Same content. Two different perceptions. Using the same copy and imagery, two different homepage concepts were created.
Option 1 - Clean, structured, functional
Option 2 - Editorial, atmospheric, premium
The same content can create a completely different perception of a brand depending on composition, typography, spacing, and visual hierarchy.
Which version would you choose, and what emotions does each one evoke for you?
125 votes
Ends in 9h
option two's so sleek & simple, definitely has my vote!
Absolutely agree
Option 2 is more clear and easy to understand, love the visual hierarchy
without any doubt option 2
Option 2 looks cleaner and luxury
Option 1 feels much cozier
seconds option looks more premium
Option 2 looks more professional
The gradient makes it better
Lovely designs
Going with option 1
This is though call but option 2 is better cause full width of the interior. Directly put user inside the room. I like dynamic layout of the room photo. Balancing center layout of the hero. Remind me a lot to zen.
Definitely option 2. The design and feel are way better.
option 2 feel more premuim and balanced
Option 2 looks good
Option 2
Ya i love option 2 you are in the design it has a nice feel
Great comparison. Design shapes first impressions, but QA shapes the experience after users start clicking. Both matter.
I like the structure of Option 1
Option 1
Option 2 speaks visually
Will go for Option 2
Option 1
Option 2
Looks great
Option 1
Definitely option 2, option 1 doesn't give you that "modern living" emotions
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