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Start Nutra | Brand Identity & Guidelines
For Start Nutra, we created a bold wellness identity built around energy, balance, and recovery.
The project grew from a meaningful core symbol into a complete visual system including logo construction, typography, colour palette, brand patterns, social media, and digital applications.
The result is a modern, consistent identity designed to grow with the brand across every touchpoint.
Designed by ABOX Agency.
Growing the system outward from one core symbol is the part most wellness identities skip, which is why so many end up as a logo plus an unrelated pattern. Did the symbol survive intact all the way to the small digital applications, or did it need a reduced form?
Great observation, Artur. We designed the symbol to work as the core building block of the system, not just as a standalone logo. For smaller digital applications, we use the simplified symbol on its own, while the wider pattern is reserved for larger brand moments where it has...
The symbol system feels thoughtfully tiered—keeping the mark recognizable at small sizes while reserving the full pattern for richer brand moments is a strong identity move.
Thank you! Really appreciate you noticing the thinking behind the system and how it scales across different brand moments!!!
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