What if your favorite skincare brand got a Halloween makeover? 🕷️

For this little experiment, I’m giving The Ordinary a 𝔤𝔬𝔱𝔥 alter ego.

The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.

Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with 𝔢𝔢𝔯𝔦𝔢 tones🕸️ , gothic details, and a more mysterious product presentation.

Even in costume, you should know exactly who you're looking at.

Which brand would you love to see get a Halloween makeover next? 👻

This is genius Anita! 🕷️ Giving The Ordinary a goth alter ego but keeping it instantly recognizable - that's the real challenge and you nailed it! The black bottles with that vintage gothic border still feel so The Ordinary. Love how you kept the typographic editorial but made it spooky. The Ordinary but make it Halloween! 🖤

Momoyogusa SS27: A 1909 Pattern Book Art-Directs a 2027 Capsule In 1909, Kyoto designer Kamisaka Sekka published Momoyogusa ("A World of Things"), three volumes of woodblock-printed patterns so flat and graphic they still look modern a century later. I trained a Recraft V4 Style on eight plates from the Cleveland Museum of Art's public-domain copy, keeping Sekka's flat colour fields, metallic accents and empty paper grounds. Then I handed him a 2027 brief: a streetwear capsule. His winter river became a quilted puffer, his cranes climbed onto chunky trainers, his peonies bloomed on headphones, and his dancers came back in matching tracksuits. A pattern book from 1909, working as a fashion house's design studio.

So clean and aesthetic!