Unused E lettermark, but too good not to share

Unused E lettermark, but too good not to shareUnused E lettermark, but too good not to share

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Lucas Fields

pro

• Sep 4

Unused E lettermark, but too good not to share

Nicolette .

• Sep 4

i love this, the innovation shines through!

Maty Sandoval

max

• Sep 5

That E doubling as an arrow or flow mark is clever, it still reads as a letter first though, which is the hard part. Was Escala the client who passed on it, or did you shelve it yourself before it even got pitched?

Sam Stoof

pro

• 11h

Brand Identity delivered by paper.

Completed work

Brand Design Logo Design Creative Design Adobe Illustrator Adobe Photoshop Figma

Alamgir Brands

• 11h

A closer look at the Fiteron logo I designed.

The mark is built from two curved forms stacked into an F, with a small dot anchoring the base — a shape that reads fast even at a glance. The wordmark sits bold and condensed next to it, so the two feel like one unit rather than a symbol plus text.

The brand leans on one loud color, so the logo had to work without relying on it — clean in black, clean in lime, no in-between needed. Simple curves, but enough weight to carry a page on their own.

Logo Design Brand Design fitnessbrand