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A glimpse of the final branding for Sharphill & Co.
This project was all about building more than just a visual identity — it was about creating a brand that feels credible, elevated, and aligned with the level of business it represents.
That’s what strategic branding should do. The project also involved building their landing page in Framer.
Now open for a limited number of new branding projects. Let’s build something exceptional. 🙌
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Brand Identity Design — Health, Wellness & Female Empowerment
A space built by women, for women. My job was to give it an identity worthy of its purpose.
This project called for a chromatic and typographic system carefully crafted to communicate transformation, sophistication, and warmth — without compromising visual cohesion across touchpoints.
What was developed:
— Semantic color palette with 8 calibrated tones: cream, nude, burnt rose, mauve, warm brown, and a 4-stop gold scale — each color assigned a functional role within the visual hierarchy
— Typographic system built on italic serif display, spaced small caps for subheadings, and light sans-serif for body copy — creating editorial rhythm and femininity without sacrificing legibility
— Logo system with primary, reversed, and colored-background variations, including clear space rules and misuse guidelines
brandidentitybrandstrategistgraphicsdesignerBrand StrategyBrand DesignVisual DesignAdobe IllustratorCanvaClaude
Great Work.
There's always been a gap between what print designers do and what web designers are allowed to do. It mostly comes down to text. I have been completely obsessed with these beautiful Pretext demos, and have collected some of my favourites.
ICYMI: Pretext is a TypeScript library that measures and lays out text ~500x faster than browser reflow, no DOM involved. For graphic designers it means using text on the web with the same flexibility you get in print.
Have you explored Pretext yet? What are your favourite demos?
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