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Ashton Farms is a self-inspired venue and wedding destination, recognized as Charlotte's fictitious Best of Best in both 2022 and 2023. The site needed to serve two distinct audiences — couples planning weddings and clients booking special events — without splitting the brand into separate experiences.
The build covers the full venue offering: a homepage establishing the positioning, a Special Events section for corporate and private gatherings, and a Weddings section presenting three distinct spaces — Lakeside, Farm House, and Guest Pavilion — each with its own capacity and character.
The design uses a white ground, forest green accents, and a small-caps word mark paired with an illustrated barn mark — formal enough for weddings, grounded enough for the farm setting.
The network for creativity
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Most creative brands try to say everything at once.
More colour.
More shapes.
More visual noise.
But for this identity exploration, the idea was simpler:
Make creativity feel meaningful.
Introducing we/make, a bold, human-centred visual identity built around collaboration, growth, and purposeful making.
The mark is designed as a flexible expression of “we” and “make” coming together.
It represents:
• Ideas turning into action
• People creating together
• Growth through meaningful work
• A creative process that stays clear, warm, and confident
The visual system pairs a deep navy foundation with a fresh green accent, bringing together trust, focus, energy, and optimism.
Rounded typography and soft graphic elements keep the brand approachable, while the structured layouts give it a modern, professional feel.
From stationery and meeting-room signage to campaigns, billboards, and event spaces, the identity is built to work wherever creativity needs to show up.
Creative thinking. Meaningful making.
Would love to hear your thoughts on the visual direction.
What stands out to you first, the logo, colour palette, or overall brand feel?
#BrandIdentity #BrandDesign #CreativeDirection #VisualIdentity #GraphicDesign #LogoDesign
Throwback: OFF GRID. A premium retreat with no phones, no signal, no noise. Just concrete, silence, and 12 hours of nothing.
Brand identity, campaign, objects, environments.
OG ⤙ 01
My entry for the Designer Briefs: a brand identity and label system for Lätt, a Stockholm label bringing a light, romantic touch to modern tailoring. Silk, sheer knits and suiting made to be worn lightly.
The idea is "Tailoring, softened," and it runs through every touchpoint. A script wordmark is embossed blind into the hang tag and the shopping bag. A woven neck label is sewn loosely into the lining, and a satin care tag carries bilingual Swedish/English care instructions in a typewriter-style mono. Packaging is tissue, lace and frayed silk ribbon: "Wrapped lightly. Opened slowly." The visual world is built from fabric scans and phone snapshots, so it feels tactile and real.
I loved this project so much, what do you think? I would love to hear the feedback of the community!
Love this!