Sofia | Orama Design Studio's post
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This isnโ€™t a redesign. Itโ€™s evolution. Dilema Burgers started as a simple 2D burger mark. Then the brief changed and the idea transformed into a mascot with personality. Logos rarely end where they begin. Strong design isnโ€™t protected. Itโ€™s challenged. Which do you prefer?

30 voted

30%

First Concept

69 voted

70%

Final Logo

99 votes

Closed

Abdhesh Kumar's avatar
Nice Logo Design!
Sofia's avatar
Thank you!!
Sabrina's avatar
The new logo has sooo much personality! You should definitely make some stickers with it!
UXNoraiz's avatar
The stickers idea is good one...........
Sofia's avatar
Thank you Sabrina! I've already started making them ๐Ÿ˜
Sofia's avatar
Sure is! ๐Ÿ˜
Arena's avatar
it's more catchy now ๐Ÿ˜Š
Sofia's avatar
Thank you ๐Ÿ™Œ
Rana Naveed's avatar
This shows maturity in the design process and responding to a changing brief instead of protecting an early solution. The personality added by the mascot is a big win.
Sofia's avatar
Thank you so much! I often find the best ideas come when you don't cling to a single design and you're open to coming up with new ideas or developing current ones.
Blaq's avatar
โ€ข Dec 18
well done
Sofia's avatar
Thank you!
Alexander's avatar
Well done! the final logo looks really nice and more friendly than the concept๐Ÿ’ฏ.
Sofia's avatar
Thank you! I think so too ๐Ÿ™Œ
Piyush's avatar
Awesome!
Sofia's avatar
Thank you!
Aleksandrs's avatar
Ascendum logo
The final option definitely wins in between the two. The first concept - I get the burger idea, but it's hard to even see those are burgers and it's not even unique/memorable. The burger character, on the other hand, is memorable, infinitely brandable, presents a ton of real...
Sofia's avatar
Thank you Aleksandrs ๐Ÿ™Œ I appreciate the feedback. The client loved it. I also loved making this mascot. Something different from my usual style but allowed me to explore something new ๐Ÿ”ฅ
Anush's avatar
Prefer the Final Logo โ€” the mascot direction gives the brand more room to express personality across touchpoints.
Sofia's avatar
Thank you ๐Ÿ™Œ and 100% agree with you! It gives the brand so much potential.
Muhammad Bilal's avatar
The Final one has its own aura. Such a brilliant thing. There should also be a version without transition of color/masking of the artwork to make it more suitable for print purpose.
Sofia's avatar
Thank you so much! And you're 100% right. I'll making a flat version of this too ๐Ÿ™Œ
Daria's avatar
Final logo, for sure!
Sofia's avatar
๐Ÿ™Œ
Oluwadamilola's avatar
Really nice logo. Was that hand drawn or a like a vector drawing ?
Sofia's avatar
It's a vector illustration ๐Ÿ™Œ
Scott DS's avatar
like your first draft not crazy about he font on 2nd one
Sofia's avatar
Are you referring to the primary font or the body text font? (The primary font is the same as the first concept ๐Ÿ™Œ )
Aliu's avatar
i' m still going with final logo
Sofia's avatar
Thank you!! ๐Ÿ™Œ
Cipher's avatar
The final logo is really explanatory....the hand on head is peak fr
Sofia's avatar
hahaha thank you ๐Ÿ˜ ๐Ÿ™Œ
Stephen's avatar
Love the final logo
Sofia's avatar
Thank you! That's the one the client chose ๐Ÿ™Œ
bundit's avatar
It's very Cool!!๐Ÿ”ฅ
Sofia's avatar
Thank you ๐Ÿ™Œ
Ranju's avatar
Good ๐Ÿ‘
Sofia's avatar
Thank you!
Ranju's avatar
Good
Sofia's avatar
Thanks ๐Ÿ™Œ
Ben's avatar
pro
โ€ข Dec 22
Love the simplicity of the first option.
Sofia's avatar
I think it could definitely would work for a different minimalist brand aesthetic ๐Ÿ™Œ
Mir's avatar
pro
โ€ข Dec 22
Final logo looks better
Sofia's avatar
Ah thank you! It's what the client went for ๐Ÿ™Œ
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