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Why are carousels better than reels on Instagram?
Well, carousels might not get as many views as a video, however, they make it way easier to sell.
"How so?"
Calls to action (CTAs) on carousels don't affect reach as much because the first few slides are way more important than the last one.
Meaning that you can offer your stuff on every single post.
Unlike reels, where CTAs strongly reduce average view time, and therefore, views.
So if you want to start making sales and stop chasing vanity metrics, focus on carousels, not reels.
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Ad creatives from my last case study. Which one's your favorite?
21 voted
88%
3 voted
12%
24 votes
Closed
A definitely takes the crown
Social campaign work for Belvoir, a UK estate agency client.
Two edits, one job: a full version that lets the offer breathe before the CTA, and a cut version trimmed around the hook for paid placement, tighter to the message, not just tighter to the prettiest shot.
Same story, two speeds.
Motion DesignVideo EditingVideo Post-ProductionAdobe After EffectsAdobe Premiere ProElevenLabssocialmediacampaignrealestatepaidads
The two-cut approach is well judged: one version gives the offer room to land, while the tighter edit keeps the hook intact for paid placement. The consistent visual language makes both feel like the same campaign.
Getting the first sale is good. Giving customers a reason to buy more and come back is better.
I reimagined Analogue Wonderland’s PDP with smarter pack options, Subscribe & Save, clearer savings, and a stronger buying flow.
One PDP. More revenue opportunities.
@AnalogueWLand
Nice restructure. One detail I'd test on this specific layout is that Subscribe & Save is pre-selected over one-time purchase by default - for film buyers that's often a considered, sporadic purchase rather than a true replenishment habit, so a pre-checked subscription can read...