Ad creatives from my last case study (https://contra.com/p/FRvZ2lg6-lemme-social-media-design-and...Ad creatives from my last case study (https://contra.com/p/FRvZ2lg6-lemme-social-media-design-and...
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The first-class window shot sells the fantasy harder than the product itself, while the sleep one leans on the ingredient callout instead. Which one actually converted better in the case study, or is that still tbd?
Same brand. Same palette. Two completely different proposals for a real estate developer.
A: An isotype built from blocks. Geometric, precise, the language of construction. It says we build.
B: Custom lettering with movement. Warmer, more editorial. It says we build places you’d want to live in.
My vote is B, Milagros. Custom lettering with movement has real editorial warmth, which suits a developer selling places people actually want to live in.