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Social campaign work for Belvoir, a UK estate agency client.
Two edits, one job: a full version that lets the offer breathe before the CTA, and a cut version trimmed around the hook for paid placement, tighter to the message, not just tighter to the prettiest shot.
Same story, two speeds.
Motion DesignVideo EditingVideo Post-ProductionAdobe After EffectsAdobe Premiere ProElevenLabssocialmediacampaignrealestatepaidads
The two-cut approach is well judged: one version gives the offer room to land, while the tighter edit keeps the hook intact for paid placement. The consistent visual language makes both feel like the same campaign.
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Really nice work!
Who, me? Working on a new project?! It can’t bee! 🐝
Introducing Hummey!
I discovered wooo.designs Hummey brand design on instagram and fell in love. The warm and cheerful brand identity was so inviting, and all I wanted to do was see those cute little bees fly.
This is the first in my collection of motion pieces to to accompany this awesome brand identity.
Created in Rive, I’ve brought the logo to life with an interactive element and a curious little bee that follows the cursor.
More to come soon!
Brand Design: wooo.designs
Motion: Me!
Thats really nice!
Here’s how I determined the visuals for this personal project.
Once the theme and moodboard were set, the next thing I thought about was the structure of the video: what do I want to show, and how should each visual connect to the next?
From there, I structured the flow as:
Object → Observation → Deconstruction → Experimentation
This structure was then translated into each shot you see in this motion design video.
For the visual style, I combined digital aesthetics and editorial brutalism through pixel textures, ASCII graphics, glitch, construction grids, data-inspired visuals, and brutalist typography.
This visual approach was heavily inspired by the work of Riccardo Agostinelli & Dan Neuenhaus.
Which shot do you find the most visually satisfying?
Concept, Design & Animation by me