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A strategic reimagining of the visual identity for Seapoint Sensors, a company operating at the intersection of marine technology, underwater sensing, and environmental intelligence.
The identity was developed around the principles of precision, reliability, innovation, and discovery, translating the movement of water and the function of sensing technology into a cohesive visual language.
The exploration extends beyond the logo into a complete brand system, including typography, colour, brand applications, environmental graphics, digital experiences, photography direction, and communication.
The objective was to create an identity that feels as sophisticated and precise as the technology behind the brand, while establishing a stronger and more distinctive presence within the marine technology industry.
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One blue runs from the logo to the chart line.
Revenue, active users, conversion rate and income sit in a row of cards above the trend chart. The cards answer where the numbers stand. The stepped line answers how they got there, holding each period's value until the next, with a tooltip on a dashed guide line for the exact figure.
The identity pairs a four-arc mark with a condensed wordmark, drawn to the same top and bottom lines on the construction grid. The top arc's blue comes back in the slogan tile, the chart line and the main button, so the brand and the product share one accent.
Designed by the Hue & Machine team.
#DashboardDesign #DataVisualization #SaaS #Analytics #AI #WebApp #BrandIdentity #UIDesign #ProductDesign #FigmaDesign
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Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?
Amazing work!
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