AI can generate screens fast. Humans design experiences that make sense.
AI is great for speed, variations, and automating repetitive design work. But strong UI/UX still needs empathy, user research, product thinking, and real understanding of user behavior.
The future isn’t AI vs Human Design.
It’s AI + Human Design.
Designers who use AI as a tool — while keeping research, strategy, accessibility, and human needs at the center — will create better products faster.
Which hero direction feels right for this founder-focused brand?
While working on the homepage for Sean Parsons, a brand focused on empowering non-technical founders to launch tech startups, I explored two different visual directions for the hero section. Same message, same structure, just a different mood and color system.
Option 1 - Warm Olive. Dark, grounded, and editorial, giving a warm, established, expert feel.
Option 2 - Light Purple. Clean, modern, and vibrant, giving a fresh, SaaS-like, approachable feel.
Would love your honest UX/UI take, which direction feels more trustworthy, engaging, and aligned with a founder-focused brand, and why?
Brand Identity & Packaging Design
A complete visual identity and packaging concept for Cerveja do Bolo, including branded packaging, merchandise, and outdoor signage. I developed the visual direction and applied the brand consistently across multiple touchpoints to create a cohesive and recognizable identity.
Kids are the harshest QA you can hand a puzzle game to, and they reject on feel long before they reject on difficulty. Most homemade Block Blast clones get the rules right and still feel wrong, because the piece follows the finger instead of the grid and the snap lands late....