Dapoer Nanyang is an Indonesian-based restaurant brand developed through end-to-end design, inclu...Dapoer Nanyang is an Indonesian-based restaurant brand developed through end-to-end design, inclu...
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Dapoer Nanyang is an Indonesian-based restaurant brand developed through end-to-end design, including brand identity, packaging, takeaway bags, and merchandise.
Inspired by Peranakan Chinese heritage, the visual direction was created to stand apart from conventional Chinese food branding through a distinctive retro-meets-modern aesthetic.
The result is a fresh and memorable identity that feels culturally rich, contemporary, and uniquely positioned within the market.
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