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Dalu is a personalized pet products brand built around the emotional connection between people and their pets. The visual identity combines expressive typography, custom illustrations, and a vibrant color palette to create a warm, flexible, and scalable brand system across both digital and physical touchpoints.
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Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙
cool
MØD Coffee. Matcha Cafe Brand Identity & Packaging
MØD is a matcha cafe brand built on one line: coffee, tuned to your mood.
The identity carries an easy, unhurried voice across every touchpoint. "Where to? Who cares" on the go. "Grab your coffee. We'll figure out the rest." on the counter. Signature drinks like MOMINT bring it to the menu: made with a mom's warmth, finished with a minty cool.
Scope: logo, cup and bag packaging, website, social media.
Full case study: MØD Coffee
Which slide would make you order?😊
branddesignpackagingdesignbrandingLogo DesignPackaging DesignBrand DesignAdobe IllustratorAdobe PhotoshopFigma
love the mobile mockup 👍
A good landing page shouldn’t make you work to understand it.
Been working on a new project where the goal was simple:
Make a complex product feel simple, clear, and easy to explore.
Less explaining.
Less clutter.
More visual hierarchy.
A clearer path to the next step.
Still working through the details, but this one is coming together nicely.
Full case study soon.
This pairs well with the Hire Hangar screenshot because the design itself demonstrates the point—you don't need to reveal the whole project yet.
Appreciated @Mehdi Hassan
keep on rocking