How does a logo creation start?

After the briefing, once I understand the business inside out, I start with pen and paper. Drawing isn’t my main skill, but it helps me organize my ideas and try dozens of different ways until I land on a great result, before taking it to the computer and vectorizing it.

Here’s a glimpse of that process, from first sketches to the final “M”.

I invite you to see the full journey through the visual identity of Muzo Estudio. I’m really proud of the result and the process. Hope you like it.

Check it out

pen and paper before the computer is the part most people skip

Rhyen Lab: Brand Identity & Packaging for a Skincare Brand

Rhyen Lab is a skincare brand built around science-backed formulas and a sensorial, human approach to beauty. The challenge was to create an identity that feels clinical enough to be trusted, yet warm and expressive enough to stand out in a crowded market.

I designed a custom wordmark with fluid, organic letterforms that echo the texture of serums and oils, paired with a bold monogram “R” for compact applications. A palette of deep olive green and soft cream keeps the brand grounded, natural and premium, while macro photography of skin and product textures reinforces the sensorial tone.

The system was applied across packaging for the Vitamin C Serum, Facial Cleanser and Moisturising Day Cream, ensuring consistency across tubes and bottles.

Deliverables: Logo & monogram · Visual identity · Color palette · Packaging design · Art direction

love the R on the serum shot