About The objective was to design a website, visual identity and name for a Studio based on extensive research.

Logo creation My idea was to reflect the studio’s connection to technology and innovation. That’s why I designed an “M” with shifted terminals and cuts that break the classic symmetry.

Typography Space Grotesk is used for large-sized titles. I chose it to reflect the studio’s connection to technology and innovation. Switzer Variable is used for quotes and body text at smaller sizes. I chose it to communicate seriousness, trust and professionalism.

Color palette The color system is made up of two palettes: a primary one centered around blue, and a secondary one intended for use in web development contexts.

Web Design The goal was to represent the studio’s core concepts, showcase its projects and reinforce its visual identity.