Designed a commercial real estate market report for a client, transforming dense property data, m...Designed a commercial real estate market report for a client, transforming dense property data, m...
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Designed a commercial real estate market report for a client, transforming dense property data, market insights, lease comparables, and positioning analysis into a clean, premium editorial experience.
The goal was to make a data-heavy report feel less like a spreadsheet and more like a publication, using strong typography, structured layouts, visual hierarchy, and architectural imagery while keeping the information easy to navigate.
Built this in Framer as a concept project. Goal was to make it feel run by ex-journalists. Choices: editorial serif (Libre Baskerville), a dark photo with one color accent, and copy that positions against blast-style PR.
Where I’m unsure: text legibility over the photo and whether the two CTAs compete. What would you change?