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After correcting a campaign URL, retest the link in its final placement.
In this kit's fictional example, the approved campaign value is autumn_guide, but one placement uses autumn-guide. That single character difference needs a correction and a recorded retest.
Try this workflow:
• Give each placement its own Link ID. Copy the actual link from the newsletter button or scheduled post into your audit record
• Compare the final destination, source, medium and campaign with the approved naming plan
• Replace the incorrect link in that placement, then test the replacement. Keep the original failure in the packet history
• Record the observed values, check date, checker and evidence. Leave unchecked fields blank until you've inspected them
The tracker compares your entered values exactly, including capitalization and spaces. Its Verified status requires zero mismatches, a Pass reachability result and the dated check evidence. It never opens links or confirms analytics collection; plan those reporting checks separately.
The preview shows the actual Correct and retest worksheet from the Marketing Link and UTM Audit Kit. The download includes an editable Word packet, Excel tracker, matching print PDF, fictional completed example and Quick Start.
Keep personal information, credentials and sensitive identifiers out of campaign URLs.
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