Compare each campaign placement with its intended destination and UTM naming plan, then record corrections and dated retests.

One row per campaign placement. Compares manually entered destination, source, medium and campaign values, then calculates mismatch counts and review age. Comparisons are exact and case-sensitive.

The five-page packet guides the working process. The five-page completed example shows a fictional case; the two-page Quick Start explains setup and workbook rules. The workbook includes a blank Live sheet, a separate fictional Example sheet and a Guide sheet, with 40 prepared input rows.

Exactly five files in one ZIP:

01 Editable packet.docx

02 Print packet.pdf

03 Tracker.xlsx

04 Fictional completed example.pdf

05 Quick Start.pdf

Editable DOCX and XLSX files. The three PDFs are static, not interactive forms. Intended for desktop Microsoft Word and Excel; other apps may change layout, dropdowns or formulas. No software is included. This is a downloadable template kit, not hosted software or an online service.

Manual audit template. It never visits links or confirms analytics collection; those checks must be performed and recorded by you.