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I designed and built Pilardi’s bilingual Shopify store for a curated collection of art, games and decorative objects. My work covered visual direction, UX, a 69-product catalogue, FR/EN content, on-page SEO and desktop/mobile quality assurance.
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Which hero visual feels right for this brand?
While working on the homepage for Halfspace, a website design and SEO agency, I explored two different hero visuals for the same headline and layout. Same message, same structure, just a different visual metaphor and mood.
Option 1 - Rocket Launch. Bold, literal, and energetic, visually reinforcing the "launch your business" message with motion and fire.
Option 2 - Glass Cube. Abstract, sleek, and premium, giving a more refined, tech-forward feel without relying on a literal metaphor.
Would love your honest UX/UI take, which direction feels more impactful, memorable, and aligned with a web design/SEO brand, and why?
11 voted
41%
16 voted
59%
27 votes
Closed
Both design are great; it's hard to choose one
Option B feels nothing but premium
CINÉRA is a great example of cinematic storytelling for a brand. The 3D gallery and booking flow is so smooth!
Building similar experience-driven ads for DTC brands with AI. Love this direction.
I wanted to make a photography website that felt more like an experience than a portfolio.
So I built CINÉRA — a cinematic photography studio website with a 3D gallery, interactive archive, real availability, and a complete booking flow.
You can explore the work, pick a date and...
Appreciate it! That’s actually a big part of what I was going for — making the experience itself part of the brand. Your DTC work sounds interesting too, would love to see what you’re building.