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Branding is about more than making something look good, it's about giving an idea a personality people can connect with.
For this project, we created a complete brand identity for an AI-powered sports studio from the ground up. Our goal was to build a visual identity that captures the speed and energy of sports while reflecting the intelligence and innovation of AI.
We started by exploring a wide range of logo concepts, focusing on movement, precision, and simplicity until we landed on a mark that felt distinctive and timeless. From there, we crafted a typography system that feels bold, modern, and easy to use across every touchpoint.
We also developed a color palette that brings energy and confidence to the brand, along with a complete design system including logo variations, brand guidelines, social media assets, presentations, and digital applications to keep everything consistent as the brand grows.
Projects like this are why we love branding. It's never just about creating a logo, it's about building a visual language that tells a story and gives a brand a strong foundation for the future.
We'd love to hear what you think! 💙
Phenomenal work. Did you build the 3D logo animations using Blender or was AI tools used for the liquid textures too?
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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There is no better feeling than getting the details just right on fully custom logotypes ✒️
very well polished wordmark!
ORBIS was built around a simple belief: every brand needs direction.
In an ever-changing communication landscape, businesses need more than visual appeal—they need a clear position and a recognizable presence. ORBIS was created as a creative studio focused on shaping that direction, transforming strategy, communication, and design into meaningful and lasting brand experiences.
Its visual identity is inspired by the concept of an orbit: a continuous path toward a purpose. The primary symbol represents an open trajectory, expressing movement, growth, and the pursuit of new opportunities. Every typographic decision reinforces that concept; from the open symbol to the upward motion embedded in the letterforms, the identity subtly communicates progress while maintaining clarity and balance.
Rather than creating logos, ORBIS develops visual systems that can evolve alongside the brands they represent. Whether through branding, digital experiences, environmental graphics, or communication, every element becomes part of a unified strategy.
Because design isn't the destination.
Direction is.
love this typography, it's so distinctive!
Designing a table lamp inspired by Vietnamese “áo dài” and “nón lá” with @Envato at the centre of my workflow.
Starting from a black-and-white sketch, I built the lamp's ceramic base and rice-paper shade using Envato's AI toolkit, tagging reference materials directly so AI wasn't guessing at textures it can't always read from an image alone.
AI was great at generating options. It was not great at knowing which option was right; I rejected a full batch that technically worked but lost the silhouette I actually wanted, and hand-retouched a detail (the finial) that AI kept leaving unfinished.
The bigger call AI couldn't make: timing this launch to back-to-school season in Vietnam, when áo dài comes back out. That's not a style choice; it's a commercial one.
See the full process and the part AI couldn't do in the VIDEO below. 👇
#envatochallenge @envato
Great Submission!