Verdugo Graph
Art Director shaping stories for brands & sports.
Ready for work
Verdugo is ready for their next project!
Labotest is a local Chilean healthcare company experiencing steady growth, now expanding across three regions of the country. The opening of its new branch presented the perfect opportunity to unify and modernize its visual identity.
This project is more than a rebrand — it’s a statement of purpose. Labotest seeks to position itself as a reliable and human-centered solution for the health of the communities it serves.
The new identity reflects that commitment: a clear, approachable, and competitive brand built to represent trust, care, and professional excellence. Through this system, Labotest strengthens its visual consistency across all platforms, while reaffirming its mission to bring health closer to people.
8
7
45
Infinity Play 2025 is a creative challenge aimed at updating the visual identity of its previous editions, transforming it into an event that embodies a stronger sense of competitiveness and esports spirit.
The concept draws from the aesthetics of fighting video games, where every graphic element conveys energy, rivalry, and motion. The central narrative revolves around the choice of a side, represented through the constant clash between red and blue tones — visualizing an ongoing battle between opposing forces.
This duality pays homage to gaming classics such as Horde vs. Alliance in World of Warcraft, the map sides in League of Legends, or the team colors in Rocket League, encapsulating the thrill of confrontation and the essence of challenge that define the identity of Infinity Play 2025.
14
125
The visual identity for Dúo Talent draws inspiration from elegant purple tones that convey trust, growth, and professionalism. Subtle spark-like accents evoke the brilliance of diamonds, symbolizing value, transparency, and human potential.
This proposal aims to present a modern and approachable image, reinforcing the brand’s purpose: “Because the true engine lies in people.” Through a refined, balanced, and visually distinctive design, Dúo Talent positions itself as a consultancy that transforms talent into a true driver of growth.
28
49
261
A rebrand doesn’t always mean changing everything.
Sometimes it’s about understanding what the founders wanted to express at the beginning, preserving that essence, and updating it so it continues to shine today.
Alfer’s Pizza was born with a clear idea: original flavor, tradition, and closeness.
This project aims to modernize without erasing its history, strengthening its identity with a more solid, adaptable, and consistent graphic line.
A rebrand is not just an aesthetic exercise — it’s about honoring the journey, the effort, and the direction that brought the brand here.
It’s looking back to understand where you want to go next.
23
192