«DIARY»

Brand Identity application for fragrance brand (Case Study)

This brand of perfume is based on the memories of youth and childhood, this feeling that you can find support inside yourself just by turning to your warm memories, and the diary is exactly the place where we keep our most sincere experiences and feelings. The challenge was to visually represent this delicate balance between nostalgia and present-day strength. I chose a sans-serif typeface to convey confidence and boldness, while soft, light yellow accents evoke the warmth and faded memories of childhood. The result is a visual identity that is both nostalgic and empowering.