I found a great line buried at the bottom of stillerssoda.com: "If you put your ear to a Stiller's, you'll hear Ben Stiller whispering the ingredient label." That became the premise.
We brought in actor Jack Elmendorf (a frequent collaborator) to bring the concept to life, put him in oversized knitwear, and shot the entire spot in a day with our core crew.
The result: 30 seconds of cinema bottled in knitwear. It's nippy out there.
These six marks feel distinct without losing the calm, restorative character of the category. The small descriptors under each name are a nice touch—they make the system feel considered, not just visually minimal.