I found a great line buried at the bottom of stillerssoda.com (http://stillerssoda.com): "If you put your ear to a Stiller's, you'll hear Ben Stiller whispering the ingredient label." That became the premise.
We brought in actor Jack Elmendorf (a frequent collaborator) to bring the concept to life, put him in oversized knitwear, and shot the entire spot in a day with our core crew.
The result: 30 seconds of cinema bottled in knitwear. It's nippy out there.
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I directed a music video for artist Substantial is a testament to cinematic rhythm and visual flow. The project blends bold aesthetics and precision cinematography to deliver a powerful visual counterpart to the artist's track, reinforcing Baffe's place in the competitive Billboard-charting music video landscape.
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I teamed up with Viva Acid to create a fun, high-energy advertisement promoting their four-day event. This isn't just a simple announcement—it's branded entertainment designed to cut through the noise. Starring comics Benny Nwokeabia & Yusuf Goal, the ad leverages humor and talent to effectively engage audiences and drive attendance for the event. This project highlights Baffe's ability to blend cinematic craft with effective promotional strategy.
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We partnered with AirZap to deliver the launch campaign for their advanced air purification solution. Our mission was two-fold: create compelling, innovative product demos and two high-impact ads that captured the technology's revolutionary spirit. We handled the full production, even designing and integrating a memorable brand mascot to anchor their digital presence.