Plentive is a SaaS platform designed to simplify employee incentive management, bonus tracking, and performance-based reward systems for modern businesses. The objective of this project was to create a clean and recognizable logo identity that reflects clarity, growth, and efficiency. The visual direction focused on simplicity and scalability, resulting in a minimal mark that feels modern, trustworthy, and adaptable across digital products, mobile applications, and branded materials. The final identity balances professionalism with accessibility, helping the brand feel both technology-driven and human-centered.