Toadrinks - Brand Identity Excited to share TOADRINKS, a conceptual gut-friendly soda brand made for a lighter, more enjoyable way to sip. Built around playful personality, bold flavours, and a character-led visual world, the brand aims to make better-for-you choices feel fun rather than functional. I'd love to hear your thoughts in comments!

The character-led route is exactly right for a gut-friendly soda: a playful mascot makes better-for-you feel like a treat instead of a health lecture, which is the whole positioning. Giving each can its own toad pose turns the mascot into a cast you can stretch across flavours and social, not just a logo.

Roasta Coffee Shop Brand Identity

The visual hierarchy is really strong here.