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i’ve spent years designing websites with whatever tools were available
now i’m slowly getting used to the fact that i can also make the tool
for this project i wanted to explore more directions for the brand
collecting references or creating each direction from scratch would already become a project of its own
so i built a small generator and started playing with it
each output gives me something to react to
keep this
change that
try one more
and then one combination suddenly feels like a direction worth following
it’s still rough and i keep finding small things to fix
but honestly this is the part i’m enjoying most
doing the design and building the tool that helps me explore different visual languages at the same time
The generator makes exploration feel like part of the art direction instead of a separate research step. I like how the constraints turn each output into a prompt for the next decision—there’s a lot of creative momentum in that loop.
this is fire
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Just came across this website and really liked the way they’ve combined clean design with immersive interactions.
The smooth animations, typography, transitions, and product storytelling make the whole experience feel premium without being overwhelming.
Website: otsuka-air.jp
What stood out to me:
• Smooth and thoughtful interactions
• Clean visual hierarchy
• Strong product storytelling
• Minimal yet engaging UI
• Great use of motion throughout the experience
Would love to know what you guys think about this design approach.
What’s your favorite detail on this site? 👀
Amazing!
Thaw — AI Mental Wellness Platform Landing page
Designed the landing page and dashboard preview for Thaw — an AI platform that tracks anxiety, mood, and burnout, framing emotional buildup as frost that gradually melts through guided sessions.
Mental health apps tend to land in one of two places: too clinical to feel human, or too soft to feel like it takes anything seriously. So the whole design leans on one strong metaphor instead — a head encased in melting ice — and lets oversized typography wrap directly around it for real visual weight.
Below the hero, the dashboard preview does the harder work: mood stability, anxiety signals, sleep quality, and a specific AI-detected insight that makes the product feel genuinely perceptive rather than generic.
A warm dark palette with cool blue type keeps the tone serious without tipping into heavy.
Creative - Midjourney
Animation - Jitter
How much can you remove before an idea disappears?
The Aphrology mark started with the Venus de Milo.
I progressively stripped away detail, keeping only the curves necessary to suggest Aphrodite while simultaneously constructing the letter A, the initial of the brand.
The final symbol lives between recognition and abstraction.
Aphrodite → A → Aphrology.
Lovely work Lorenzo! 🚀