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Thaw — AI Mental Wellness Platform Landing page
Designed the landing page and dashboard preview for Thaw — an AI platform that tracks anxiety, mood, and burnout, framing emotional buildup as frost that gradually melts through guided sessions.
Mental health apps tend to land in one of two places: too clinical to feel human, or too soft to feel like it takes anything seriously. So the whole design leans on one strong metaphor instead — a head encased in melting ice — and lets oversized typography wrap directly around it for real visual weight.
Below the hero, the dashboard preview does the harder work: mood stability, anxiety signals, sleep quality, and a specific AI-detected insight that makes the product feel genuinely perceptive rather than generic.
A warm dark palette with cool blue type keeps the tone serious without tipping into heavy.
Creative - Midjourney
Animation - Jitter
Love this!
Framing anxiety as frost that melts through the sessions is such a smart metaphor, most mental health apps just default to generic calm-blue gradients instead of an actual visual concept. What made you land on the frost/thaw imagery specifically?
Nice work👏🔥🔥
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