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CapCut Smash House: Burgers Worth Talking About
Main Direction Tag
Direction A: CapCut as a Different Industry
Concept Statement
CapCut Smash House reimagines CapCut as a modern smash burger restaurant built around bold flavors, playful branding, and memorable food experiences.
The concept transforms CapCut from a creative platform into a fast-growing food and beverage brand where every burger is crafted to be shared, talked about, and remembered. The goal was to create a complete burger brand that feels authentic, energetic, and culturally relevant while maintaining the bold and approachable spirit associated with CapCut.
The visual identity combines custom typography, vibrant colors, playful illustrations, premium packaging, and modern advertising to create a brand that feels fresh, youthful, and highly recognizable. Every touchpoint, from the logo and packaging to posters and merchandise, supports the idea of serving "Burgers Worth Talking About."
The final project includes a complete brand identity system featuring logo design, packaging concepts, advertising campaigns, restaurant applications, merchandise, and branded mockups that bring the CapCut Smash House world to life.
Project Information
Creator: Fatima Farrukh
Work Title: CapCut Smash House: Burgers Worth Talking About
Main Direction: Direction A, CapCut as a Different Industry
Contact: fatimafarrukh.develovy@gmail.com
Hi, fatima how do you get the free uses I haven't get anything
Hey, Joshuva I just logged into my account, opened CapCut Design Studio, and it automatically gave me 20 free uses. I didn't do anything extra.
Thank you!
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Hollyy! Few of the coolest logos I've seen so for. So cool @BrightStudios®
The concept that didnt make it through the selection process but majority of the brand language, imagery and the visual identity system were adopted and harmonized with the selected one to create one unity and expand the entire design system.
The logo features a modern, intelligent logomark built around a three-phased star symbolizing curiosity, signal throught the noise, and transformation. Constructed from sharp vertical lines with varying stroke weights, it creates a subtle optical illusion that reflects the brand’s core idea of clarity emerging from complexity. The three phases are conceptually tied to the brand name - Ctrl, Shift, and the final outcome: taste. This is paired with a confident, taste-led wordmark blending script and serif typography to spark intrigue and character.
The overall identity is editorial, bold, and creative-first slightly irreverent yet refined. It is opinionated rather than instructional, community-driven and culture-forward, designed to feel like a living platform rather than a one-off campaign.
The visual system combines pitch-black foundations with shades of grey, accented by subtle color tints, glowy gradients, grainy 3D elements, visual distortions, and futuristic AI-generated imagery, creating a rich, expressive language for rooms filled with artists, technologists, and builders.
You can see full project here
You can see the final selected direction.
Thanks for the feedback in advance, much appreciate your support.
wow, the visual identity is absolutely flawless. this work is fire! 🔥
Hi everyone! 👋
I'm Maria, a graphic designer from Ukraine and a Master's graduate in Marketing.
For the past 3+ years, I've been helping brands bring their ideas to life through thoughtful visual design. I specialize in branding, logo design, packaging, and visual identities, with a particular love for creating clean, modern, and memorable brand experiences.
My background in marketing allows me to look beyond aesthetics and think about how design can support a brand's positioning, communication, and growth. I enjoy combining strategy and creativity to create visuals that not only look good but also make sense for the business behind them.
Over the years, I've had the opportunity to work with clients from different industries and countries, collaborating on everything from startup brands to premium product packaging.
I'm joining Contra to connect with inspiring people, build meaningful collaborations, and continue growing as a designer. Happy to be here and excited for everything that's ahead. ✨
Дуже круті роботи🔥
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