CapCut Smash House: Innovative Brand Identity for Burgers

CapCut Smash House: Innovative Brand Identity for BurgersCapCut Smash House: Innovative Brand Identity for Burgers

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Fatima Farrukh

• 16h

CapCut Smash House: Burgers Worth Talking About

Main Direction Tag

Direction A: CapCut as a Different Industry

Concept Statement

CapCut Smash House reimagines CapCut as a modern smash burger restaurant built around bold flavors, playful branding, and memorable food experiences.

The concept transforms CapCut from a creative platform into a fast-growing food and beverage brand where every burger is crafted to be shared, talked about, and remembered. The goal was to create a complete burger brand that feels authentic, energetic, and culturally relevant while maintaining the bold and approachable spirit associated with CapCut.

The visual identity combines custom typography, vibrant colors, playful illustrations, premium packaging, and modern advertising to create a brand that feels fresh, youthful, and highly recognizable. Every touchpoint, from the logo and packaging to posters and merchandise, supports the idea of serving "Burgers Worth Talking About."

The final project includes a complete brand identity system featuring logo design, packaging concepts, advertising campaigns, restaurant applications, merchandise, and branded mockups that bring the CapCut Smash House world to life.

Project Information

Creator: Fatima Farrukh

Work Title: CapCut Smash House: Burgers Worth Talking About

Main Direction: Direction A, CapCut as a Different Industry

Contact: fatimafarrukh.develovy@gmail.com

Social: https://www.linkedin.com/in/fatimafarrukh12/

Board: https://www.capcut.com/ai-design?shareId=7645784245205762066

capcutdesignstudio Brand Design Brand Strategy CapCut Logo Design

Joshuva Manavalan Stephen

• 5h

Hi, fatima how do you get the free uses I haven't get anything

Révolté

pro

• May 24

nobody asked for a cycling brand that looks like a decommissioned aerospace catalog.

built one anyway.

LATRO° case study is live.

Check it out

apparel bycyclesales Brand Design

Madob Acharjya

• May 25

Incredible!

Jacob Olenick

• May 24

I haven't posted here in a little while.

I forgot how great this place is for design threads and inspiration.

I wanted to share the logo mark I've recently done for my design studio (DesignOps Studio).

I've decided to go with a mark for the brand. I wanted something that reflects the process of building design systems.

- You start here

- You iterate

- Then you end there.

designsystem affinity

Enmanuel Jimenez Veloz

• May 24

Tern Key Tern Key is a contemporary environmental organization focused on building structured conservation partnerships through strategy, research, and visual communication. The identity system combines cinematic environmental storytelling with a refined editorial approach, creating a visual language that feels both institutional and emotionally immersive. From motion direction to typography, every element was designed to reflect clarity, scale, and long-term environmental impact. Now live on @behance — Full project in my bios. 2026© AMNE Studio. Enmanuel Jimenez V. Jv® Studio. — All rights reserved.