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Words like this mid project are the best!! Having so much fun with this brand and I can't wait to share where we get to.
Great work!! 😄
Best feeling ever! Good job Georgia.
Right!? Thank you!
great work
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AI built the foundation. Human instinct built the brand. 🏛️✨
Reposting my submission for the #envatochallenge: a complete luxury visual identity and promo for House of Racky.
As a brand designer and video editor, I used @envato as my primary toolkit to explore what happens when AI speed meets human taste.
The "Human by Design" Pivot:
While AI generated the initial abstract shapes, the raw output lacked soul, structural balance, and usable typography. I stepped in as the director—stripping out the cold machine layout, manually rebuilding the geometric logo grid in Illustrator, and pairing it with a high-prestige typography system to create real emotional connection.
From there, I brought the identity to life using Envato Elements for cinematic stock B-roll, realistic mockups, and layered sound design.
AI is the spark, but human taste is the fire. 🔥
@envato @envatotuts
#envatochallenge #humanbydesign #houseofracky #brandidentity #videoediting #logodesign #motiongraphics #graphicdesign
Envato AI gave me a house. It took human instinct to turn it into a home.
For the #envatochallenge, I wanted to put the "Human by Design" philosophy to the test by creating a complete premium brand identity for House of Racky.
My goal was to use Envato’s creative toolkit to push...
Looks great ✨
Envato AI gave me a house. It took human instinct to turn it into a home.
For the #envatochallenge, I wanted to put the "Human by Design" philosophy to the test by creating a complete premium brand identity for House of Racky.
My goal was to use Envato’s creative toolkit to push...
Congratulations 👏 🎉
Milky Plant: a machine that makes fresh, homemade plan-based milk in five minutes flat. No soaking, no straining, no cleanup marathon.
Working with other designers, we shaped the brand from first impression to unboxing: a voice built on ease over wellness-brand preachiness, a packaging system with a recipe booklet (with genius recipes for leftover pulp) that extended the brand past the box, and a launch site designed to convert with pre-order CTAs at every scroll stop.
The vibe: "a better way to live," minus the wellness-brand lecture. Just a genuinely good product doing the talking. 🌱🥛
Nice work👏🔥