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The goal here was to smooth and clean up the skin while keeping its natural texture, plus precise cleanup on the lips and professional brightening.
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Zejtaria
Brand identity for the Albanian National Chamber of Crafts
Zejtaria was developed for the National Chamber of Crafts to reposition traditional trades as a serious, viable path — for a generation more inclined to doubt them than choose them.
The visual system centers on a single letterform — Z — folded until it opens into a window, a gesture that reads as both a turn of material and an opening.
Across posters, stationery, packaging, and outdoor applications, the identity holds a deep burgundy as its anchor, extending into terracotta, mustard, powder blue, and blush — with the same restraint carried through every touchpoint: no ornament standing in for meaning.
Real Madrid Experience — Brand & Experiential Photography for Coerver UK & Adidas
Documenting the Real Madrid Experience in Madrid, Spain—an immersive program designed by Coerver UK in partnership with Adidas. The initiative brings international youth players and their families into the environment of professional football, featuring intensive training sessions at Real Madrid’s Training Complex (Valdebebas) and an exclusive tour of the Santiago Bernabéu Stadium.
Client Trust & Partnership (Repeat Hire) This project marked the third time Coerver UK trusted me to document their international sports experiences in Spain. Recurring collaborations like this allow for a deeper understanding of the brand's narrative, visual standards, and overall tone over time.
The Creative Challenge Sports storytelling requires balancing fast-paced athletic action with intimate, candid human moments. The key goal was to build immediate trust with international families and maintain an unobtrusive presence, capturing authentic emotions without disrupting the natural flow of the event.
Visual Approach & Delivery
1. Dynamic Action Coverage: Documenting high-intensity drills with technical precision.
2. Candid Storytelling: Capturing raw reactions—the wonder of entering the Bernabéu, focus before drills, and shared family celebrations.
3. Brand Integration: Seamlessly incorporating Adidas and Coerver UK visual elements into natural, non-staged compositions.
Scope of Work: On-location Documentary Photography, Event Coverage, Photo Editing & Color Grading.
Location: Madrid, Spain.
It's beautiful...
Well done
Hekaya Archive
Heritage Fragrance Identity
Hekaya — حكاية — means story. It's born from the sea, the smoke, and the memory of scents passed between generations: a fragrance house that doesn't sell a product so much as keep one.
The identity was built to be remembered rather than consumed. A bilingual wordmark lets Arabic and Latin share a single breath. Illustrated engravings, drawn from courtyard and coast, carry the hand of old print traditions. A palette of indigo and desert light holds the whole system in quiet composure — the tone of something made to last, not to pass with the season.
Across packaging, art direction, and applications, every mark and material was chosen to linger the way a scent does: long after the last drop, the story remains. Told twice. In one voice.
This is beautifully crafted. I really like how the identity is rooted in storytelling rather than just aesthetics. Every visual element feels intentional and reinforces the brand narrative