Just published Melu, a skincare identity that swaps clinical for citrus.
Rounded wordmark, a gradient for each product, and oranges, pears and seed pods across the packaging.
A little care. A brighter day.
Full case study on my profile.
ESE GIN — Between the Dunes | Visual Identity & Packaging
ESE GIN draws its curves from the dunes. The signature S catches the light in sculpted olive glass and leaves its imprint in wax.
This is gorgeous, Maya — the sculpted olive glass with that S catching the light is such a clever way to carry the dunes into the bottle itself. And the wax seal imprint is a beautiful finishing touch, it gives the whole thing a crafted, almost apothecary feel. Really cohesive...